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Home > News > Industry News

Why did mechanical watches survive without being replaced by mobile phones?

   2023-03-03  

It has been nearly 6 centuries since the invention of the mechanical watch, and the development is still rapid. The watch has already become a daily essential item for people. Watches still exist, there are more and more watch factory, and watch production is becoming more and more professional. Why haven't watches been eliminated after the birth of mobile phones? What is the reason why the watch has not been replaced by the mobile phone?


1. Why are mechanical watches not replaced by mobile phones?


  If you only analyze it from a functional point of view, the watch is simply not worth mentioning. Now any smartphone has a wealth of functions. In addition to checking the time, it can also make calls, send WeChat, listen to music, play games, take pictures, and install various software. The functions of the watch are pitiful, usually only displaying hours, minutes, seconds, and at most a calendar. Those so-called super-complex watches only have dozens of functions, and these functions are basically related to time, astronomy, and the calendar.

 

If the function of a mobile phone is compared to a knowledgeable doctor, then the function of a watch is at best a schoolboy. In fact, many watches, especially Swiss watches, are still selling well today, mainly because of their brand, craftsmanship, and luxury attributes. In the final analysis, it is still because of market demand.

 

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2. Why are mechanical watches still alive?


Reason 1: Brand


As far as the brand is concerned, Swiss watches have inherent advantages. After all, Switzerland is known as the "Kingdom of Watches". Almost all of the most well-known watch brands in the Chinese market come from Switzerland. Watches and clocks have long been an important industry in Switzerland, and many Swiss brands have a history of one or two hundred years. Think about it, if a brand can live for one or two hundred years and focus on one field for such a long time, will it still do well in this field?

Reason 2: Craftsmanship


In terms of craftsmanship, watch factories use good raw materials and high technology. High technology mostly refers to various advanced equipment and tools including CNC machine tools. These devices and tools enable the fabrication of extremely precise, uniformly dimensioned parts. This is the most commonly used watchmaking method by many watch brands, even some top watch brands.

Reason Three: Luxury Attributes


Watches have developed to this day, and they are not only a tool for telling time but also have the attributes of luxury goods, which can show their own status and taste. Friends who are familiar with the history of watches and clocks know that a quartz storm in the last century almost destroyed the traditional Swiss mechanical watch industry. In order to survive, the mechanical watch avoids being on the same level as the quartz watch and raises its own grade. That is to say, from this moment on, the mechanical watch starts to take the high-end route, a high-end luxury.

 

Generally speaking, although mobile phones can also tell the time and have powerful functions, most mobile phones can only be regarded as consumer goods, not luxury goods, nor collectible value.

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