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OEM timepiece manufacturer in Shenzhen, China.
Home > News > Industry News

6 Tips to Identify the Authenticity of Branded Watches

   2023-11-08  

When people trade watches in the market, fakes may appear to be real, especially brand watches. If you don’t know how to judge authenticity, you may be deceived.

For the official organization of this brand, it is not difficult to judge the authenticity, because from the model and independent serial number of the watch, plus the original technical information, it can basically be determined from the appearance. Opening the back cover is just a safer way to prove that the previous judgment is accurate.

 

How to carry out identification if there is no relevant technical information?

1. Identification of authenticity table. This is the basis because no matter how high the imitation watch is, it has no trading and collection value.

The appearance and movement of a genuine watch are important aspects of identification. Those who can determine from the appearance are appraisers with rich experience. The dial is the top priority, and it mainly depends on whether the details are handled properly; the hands are also one of the bases for judgment. The processing of the case and engraving is also a critical link, with clarity and beauty being the key points.

Regarding the movement, generally speaking, senior technicians engaged in after-sales service movement maintenance can easily identify it, because this part is extremely difficult to imitate and is a reflection of the overall manufacturing level. The order of key points of identification is balance spring structure, movement plywood layout design, polishing process, engraving text, etc. The balance spring is the most convenient basis for identification.

 

6 Tips to Identify the Authenticity of Branded Watches

 

2. After determining the authenticity, you need to determine whether it has been modified.


There are many types of modifications. One is to add accessories such as diamonds and gems to increase the price. The other is to replace important parts, such as springs, circuit boards, and parts without logos. In principle, the latter is still acceptable, because, after all, watches require maintenance and replacement of wearing parts. The addition of diamonds and gemstones in the former type will affect the collection value of this watch because it is no longer an original watch.

There is also another method of grafting. For example, if the original watch has a black dial, but the blue dial has a higher value in the secondary market, then after replacing it with the original blue dial, the watch has actually lost its value. Because most brands will officially consider this a modified watch and will not provide subsequent maintenance services. A few brands will provide service, but replacement of the original dial will be the basis for subsequent service.

3. Evaluate the performance of the watch.


If the movement of an original factory watch cannot operate, or there are major hidden dangers in the waterproof function, these will affect the use of the watch, thus greatly reducing the re-trading value of the watch.

The evaluation of performance mainly includes the accuracy of travel time, whether the waterproofing is intact, whether the energy storage is sufficient, whether the automatic winding can be efficient, whether the calendar and moon phase function jumps normally, and whether the chronograph function starts smoothly.

4. Determine the condition of the watch.


We see brand new, 90% new, and 60% new on many websites. These cannot be scored according to the 4C standards of diamonds. Smart evaluation relies on experience.

It can be expressed in another way: never used, rarely worn, occasionally worn, daily worn. Correspondingly, after refurbishment, items rarely worn can be as new as new, items worn occasionally can be up to 90% new, and items worn daily can be up to 80% new. Of course, there are some super experts who can make everyday wear items 90% new.

5. Evaluate the value of the watch.


If this watch is still sold as a brand new watch in a specialty store, then this price will become a starting point. Combined with the current condition, for most well-known brands of watches, unused brand-new ones can be sold at 70%-80%; Those that are rarely worn and have been refurbished can be between 50% and 60%; those that are worn occasionally and are not refurbished may be between 30% and 40%; those that are worn daily and have not been treated are generally between 30% and 40%. Below 30%.

6. Obtain official certification.


The major brands in the Swiss watchmaking industry have exclusive certificate production services for antique watches. At the brand's headquarters, experts will conduct appraisals and then issue an official certificate stating the authenticity, year of production, etc. of the watch. This is very It is a precious basis. If the value of the watch is very high and the previous warranty card or proof of purchase is lost, you can pay to replace it through official after-sales channels.
 
Through the above 6 tips, I believe you have a certain degree of confidence in identifying the authenticity of brand watches.

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