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OEM timepiece manufacturer in Shenzhen, China.
Home > News > Industry News

Why are Richard Mille watches so expensive?

   2023-11-22  

RICHARD MILLE is a Swiss high-end watchmaking brand founded in 2001. It breaks the constraints of the traditional watchmaking industry and creates watches that are comfortable, shock-resistant, durable, accurate, and lightweight. It is known as the "Formula One on the wrist."

 

Why are Richard Mille watches so expensive?

 

Mr. Richard Mille once said: "My goal is to create a 'Formula One' in the watch industry." The first watch RM 001 was launched at the turn of the millennium, with the purpose of setting a milestone for the brand and fully presenting the 21st century watchmaking. Many ideas behind the vision of table craftsmanship. Words such as futuristic, bold, high-tech, and cutting-edge soon became keywords used by the public and the media to describe the emotional appeal of watch designs. With the continuous improvement of research and development levels, the automotive and aerospace industries are drawing inspiration from the development of new materials year by year. Metals, non-metal alloys, ceramics, carbon nanofibers, silicon, and more new materials are no longer exclusive to this industry. Materials. Constantly seeking challenges, these new materials have become the infinite possibilities and ultimate pinnacle technical solution for the watchmaking industry.

 

Richard Mille watches

 

Richard Mille's RM 001 Tourbillon was born as their first-ever watch, with multiple prototypes made of German silver. Even there, the German silver is coated with PVD to enhance the structure of the watch itself.


  
All of this was done before they finally used grade 5 titanium. However, each material itself is expensive.


Please note that titanium is only used in some specific special edition watches from other brands, if it is used in regular editions then they are only used in major brands. One of the main reasons for the high price is definitely the materials used.

Another major factor to consider in the price of a Richard Mille watch is the movement found in each of its collections.

The success of the tourbillon movement lies in its durability. Although tourbillons are famous for their measurement accuracy, they are almost obsolete in today's world. But solid tourbillons are few and far between, and the movement is notoriously expensive to develop and introduce. However, Richard Mille did it.

Not to mention the fourth watch they released was a flyback chronograph. Being much more complex than a regular chronograph, the fact that a brand can launch such a movement is a feat in itself. Combining these factors, a watch with an average price of more than one million was born!

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